Color Wow Root Cover Up - Blonde Review

20:13

Provided for review

Hey lovelies,

Ahhhh, regrowth. For someone who enjoys regularly colouring their hair, I have absolutely no tolerance for it! But getting your hair professionally coloured is expensive, and there's always a few weeks between scrounging up the money for a hair appointment and that moment when I've really hit my tolerance limit. Which is where Color Wow comes in! It's a powder designed to cover up regrowth (or grey hairs) in that inbetween period when you can't get to the salon. I have the Blonde shade, which is one of seven shades; there's also Platinum/Light Blonde, Red, Light Brown, Medium Brown, Dark Brown and Black.

Colorwow Root Cover Up - Blonde Review

Colorwow Root Cover Up - Blonde Review

Color Wow comes in a glossy black compact with a big mirror inside and a special duo brush. The powder is shimmery, I assume to mimic the natural luster of your hair. Here are the application instructions:

To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and color looks like new.

To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.

Note: Let it set for aminute and then you can brush. If you put too much on…just blow off with a hair dryer or use the wide end of brush to dust off.


The colour is supposed to last until you wash your hair, but is water resistant so you can go swimming in it.

Colorwow Root Cover Up - Blonde Review

Colorwow Root Cover Up - Blonde Review

Colorwow Root Cover Up - Blonde Review

Here are some rather derpy photos of the Color Wow in action :D The way my hair is styled, the regrowth at my temples becomes noticeable and more bothersome sooner than at my crown. As per the instructions, I use the smaller end of the brush to sweep through the regrowth until it is suitably disguised. It takes a good few minutes to apply so I'm glad that the product lasts until you wash your hair again, I think I would be too impatient to rigorously apply it every day.

Colorwow Root Cover Up - Blonde Review

Colorwow Root Cover Up - Blonde Review

Colorwow Root Cover Up - Blonde Review

Colorwow Root Cover Up - Blonde Review


Color Wow is available from selected pharmacies and Farmers stores nationwide for $49.90NZD. The price is honestly the only thing I'm not keen on! It's a fantastic product to be sure, but since I only use it for a week or two every other month, the cost per use would work out to be rather high.

What do you think of this product? Can you tolerate regrowth?

X
Lani

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